According to a 2017 study by Content Marketing Institute, increasing efforts in content marketing helped marketers get three times more leads than paid search advertising.
This has led nearly 55% of marketers prioritize blog content creation and keep it on top of their inbound marketing strategy.
Creating consistent website content that is also rich in SEO compounds to increasing organic search traffic over time. However, many marketers running a website understand the importance of SEO content, but are either not equipped or lack the time to generate content that converts.
Whether you have an in-house content writing team or are working with a content writing agency, following SEO content writing tips will come in handy!
1. SEO keyword research is the first step
Writing quality content is great, but writing quality content that’s relevant to your audience is even better!
So, how do you do that? Keyword research.
Finding out keywords that reflect the most with your target audience should be your first step. Don’t hop right onto your laptops and start writing because you have to. Do your homework well and research for the keywords your users look for the most on search engines.
Keywords tell you what topics your audience is interested in and help you optimize your content accordingly. Simply put, researching keywords beforehand will not only help you decide topics to write on, but using relevant keywords in your content will also put you on the map. And who doesn’t want that!
2. Write powerful Calls to Action (CTA) in your copywriting
When you start writing your content, it is important to have a final goal for your reader in mind. What do you want them to do? This is where your ‘Call To Action’ comes in. CTAs are important for conversions and encourage consumers to take a specific action. When writing effective CTAs, put yourself in the reader’s shoes and determine the goal you wish to achieve. What communication would be persuasive enough to make your reader take the desired action? Brief phrases, strong verbs and a direct tone usually prove to be most successful with Call to Actions.
3. Cite and update sources in your blog content
When writing website or blog content, it is always important to hyperlink and credit your sources. This allows your reader to delve further into the topic, gives them additional information they might find useful and boosts your website SEO.
It is also common courtesy to the website whose contents you have used. Often, the sources we site in our content might no longer be available or are no longer relevant, and consistently updating your links helps keep your content fresh and relevant.
4. Use SEO training and online content writing to hone your skills
With research and practice, effective content writing is a skill that is easily attainable and one that always benefits your business. If you are not be a bonafide SEO copywriter, following comprehensive SEO writing guides are a quick and simple way to improve your skill and optimize your web content.
With the increasing importance of content marketing for brands online, acknowledging and understanding the significance of consistent content creation for your website is not enough if you don’t know how to write SEO content. Your website or blog content should not only be engaging for your audience but also needs to be technically sound for search engine optimisation.
Regardless of your means of content creation, you should have a basic knowledge on SEO content writing so that you have a clear picture on what does or does not work for you.
How are you faring in your SEO content creation? Is your content helping you meet your conversion goals?