In this digital age, when e-trailers have so many ways of reaching out to the customers, it is always a challenge to command the attention of a potential client and convert them into a source of business.
An important component of successful marketing activity is the e-mail marketing strategy, which goes a long way in ensuring a good outreach of your product. Thanks to its personalised touch and the ability to reach the target customers directly, e-mail marketing plays a crucial role in the success of any marketing strategy.
If statistics were to be quoted, the following points are surely going to throw some light on why an e-mail campaign is indispensable to any business:
- Currently, there are more than 4 billion e-mail accounts across the globe with India alone boasting of more than 200 million accounts
- E-mail marketing had a staggering ROI of 4300% in 2017
- 73% of the millennials are accustomed to and prefer e-mail communications for business purposes
- Email marketing campaign has a deeper penetration in B2B marketing with a click rate of 66% in excess of B2C marketing
These are some of the stats that throw light on the importance of e-mail marketing, and that is why, using e-mail marketing tools, such as automated mail managers, visitor tracking software’s etc.aptly to promote your business is of great essence. Here are five email marketing tips to ensure that your e-mail gets the necessary attention from the customer and increases the chances of a conversion:
1. Freeze on your target audience and build an email list
You cannot shoot in the dark. To know your target audience is a must. Having a list of the recipients and creating content which interests them can take you a long way!
2. Set the tone of the content to come in the subject line:
First impression is the best impression. One of the major differences between a reader opening your e-mail or deleting it straightaway is the subject line. You need to keep the subject line crisp and meaningful and at the same time create an urge for the reader to open it.
3. Make use of SEO content writing techniques
Using Search Engine Optimization (SEO) techniques will ensure the inclusion of common words that readers associate with easily. SEO writing will also bring your website in the arc of search engines. However, it is important to ensure not to fill the article with too many keywords and make it look like spam.
4. Make the content lucrative and solution based
Nothing works better than creating a sense of urgency amongst the readers. Convince them that you are aware of their requirement and already have a solution to their problems. Provide them with product benefits and how it can help them solve their problems and enhance their business.
5. Make it interactive and casual
A formal, business-like tone will make the e-mail too boring for the reader. The aim of the e-mail should be to captivate the reader and get them to imagine what you are trying to convey. Do not make the e-mail too lengthy and lead the reader to your web page. You cannot have any errors in the e-mail. Proofread your content multiple times to ensure accuracy.
Having a good product alone is not enough. It is equally essential to market it well and make the customers realise the worth of your product. E-mails give you an immense outreach, which is probably greater than any other mode of marketing.By using e-mail marketing tactfully, you can create a niche for your brand in the mind of the customer.
By using these tips and tricks, you can create a strong, insightful and interactive e-mail which will engage the reader, and also help them build confidence in your product.
What do you think about these tips and tricks? Know something we don't know? Share your thought below.