With the dawn of social media and the popularity of blogs, email might be perceived as a remnant from simpler times. On the contrary, though, more than half the world's population has access to email, and the number is rising.
Email marketing offers companies a penetrative way of reaching out to interested customers. With the right content writing and design, your email marketing campaign can make the reader feel a connection with your brand and act on the information that you dispense. A 2017 research shows that marketers appreciate email more than other popular channels like display advertising and social media.
What is the relationship between email and SEO?
Before we explore the wonderful benefits of having an email marketing strategy, let us see how it connects to the rest of your SEO content writing.
Your email campaign needs to be integrated with your SEO. Share SEO writing content in email bodies and newsletters to maintain a consistent language for your brand. If you are sending out newsletters, archiving them in your blog will make your email content available for search engine crawlers.
Now let us move on to the reasons why you need to have an email marketing strategy.
1. Email Marketing has Authority
A well-drafted email promotion has a very good chance of being read. Emails have been one of the proven lead generation methods for decades. Open rates and click-through rates are very high in email marketing, especially for segments like arts and entertainment, finance, and publishing.
Segments like Arts & Entertainment and Finance enjoy high CTRs with their email marketing, as illustrated in the graph based on data from GetResponse – one of the most popular email marketing platforms in the world.
Trust is the most valuable currency in marketing and email allows brands to maintain a long relationship with their subscribers, whether potential or existing customers. Simply put, it allows you to stay in touch with your audience and makes them feel exclusive.
2. Email Marketing is simple and automated
Getting on the email marketing bandwagon is not a complex affair. All you need is a comprehensive email list of your target audience and a catchy email template to start with, and you can begin your campaign.
Nowadays, a host of email marketing tools are available that allow you to automate your email marketing. Basic features would include email segmentation, where you divide your subscribers into sub-categories to allow for further customisation, auto-responding, and integration with third-party platforms. Email marketing costs less than most other marketing techniques – usually, a flat rate is charged on a periodical basis. MailChimp and GetResponse are some of the most popular email marketing management systems and offer free trial periods.
3. Email marketing can be personalised
The personalisation factor is what makes email marketing so successful. Something as simple as a salutation that uses the recipient’s first name can coax the reader to open the mail. Triggered emails are very effective – they address customers who have made a recent purchase and continued the engagement with the brand via promotions and offers. This is why email is very effective to up-sell and cross-sell.
Mobile compatibility is another important tweak to ensure your emails have a chance of being read by a larger audience.
Email is not going to fade any time soon. The number of users worldwide is increasing, and it enjoys a higher trust factor than several other platforms. Marketers love it, and consumers are likely to click your emails. By following basic email marketing tips like triggered automation, personalised content, and mobile compatibility, you can get the best out of this everlasting marketing method.
Do you frequently send out emails to your customers? What are your major challenges? Share your stories below!