Looking for a fresh take on how you can drive traffic to your website?
Now that you have a hang of how SEO content writing services works, refining your keyword-digging skills should be your top priority. Your focus should be on researching which keywords will drive traffic to your website efficiently and boost sales, with a keen eye on Google’s search engine.
Keyword research is one of the most important aspects of SEO writing. You cannot rank on any search engine results page (SERP) without a fine-tuned list of keywords that enrich your SEO content and help define your niche or target market.
Let’s take a step back and assess how you can move forward with what you already have going for you by refining your keyword research.
1. Improvise, Adapt, Overcome!
If you are reading this article, you probably already have a process or strategy in place that is working for you, and are looking at ways to channel more and more traffic to your website.
Look into which pages are doing the work for you and evaluate your current SEO strategy so far. Analyse how your initial keyword research and implementations have helped you garner traffic and revenue for you.
A statistics pull of 2019 touts that Google accounts for 79% of all global desktop search traffic, followed by Bing, Baidu and Yahoo at 7.27%, 6.55%, and 5.06% respectively. Therefore, it might be a good idea for you to focus your efforts on making your brand stand out on Google’s SERP rather than the latter aforementioned search engines. You can do this using Google’s nifty SEO tool - Google Search Console. It will will help you answer questions such as what your target audience should be, and the kind of content and solutions they look for that you can cater to.
Apart from this, you also gain insights on keyword variations as well as your average position on keywords that your blog ranks for on SERPs, and the number of organic Impressions and clicks they bring to your website. This information can also be very useful if you are looking to expand your marketing efforts with a pay-per-click strategy in mind.
You might even want to consider the traffic – real and potential – that top-ranking keyword searches can bring. At the end of the day, you want to be able to fit keywords in to your website that will have a measurable ROI for your brand.
2. The Competitive Research Loop in SEO Optimized Content
Once you have streamlined the keywords and focus phrases for your website, go a step further and analyse what your competitors are currently pushing out into the market as well!
Start by putting a keyword that defines your service/brand niche into Google’s Search Console and select the top result. Then, using a tool like SEMRush, you can gain insight into the keywords they are factoring into their SEO content strategies. Rinse and repeat this process until you have collated a list of keywords that you know will aid you in creating SEO friendly content, hence “closing” the loop.
You can also consider looking into industries or niche services that complement yours and what they are doing, as the likelihood of having similar or even fresh takes on keyword phrases can give you a competitive edge.
3. Breaking the Loop
In the world of SEO content writing, there is only so much you can gain from sniping off your competitors . You might have a solution they have not even considered, and “borrowing” keyword ideas from those that have no clue on what your USP is will only serve to hurt your brand.
You will want to diverge from this boxed mentality at some point, studying your niche and targeting what your competitors are not. How do you target this holy grail of resource? You could start by showing people your product and asking them what they would “Google” if they were looking for your product.
This is the single best option if you are at an SEO roadblock, as you may come across such aspects highlighted by the customers who need your product, that you never even thought were relevant.
It can be inferred that SEO and content writing should be a constant process of tracking data, analysing and comparing it with previous results, and tweaking them to increase organic traffic.
Working on new and engaging content for your brand is a great way to garner traffic, but consider improving what you already have going for you that your target audience is aware of, and is already making headway where your qualified traffic is concerned.
Without taking into consideration your audience, the keywords you so painstakingly chose will be useless and will only serve to harm your website's branding and ranking on search engines.
Keywords should complement the audience and not the other way around because it is the audience that requires your product and not the keywords!
Do you have keyword research strategies that have worked for your brand? Share your tips with us in the comments below!