Did you know, as high as 47% of buyers online look at close to five pieces of content on a website before engaging in any sales conversation with the brand. If that doesn’t explain how much content writing has become crucial to the success of an online business today then we don’t know what will!
People are actively looking for ways to learn about things they are interested in online, through website content, blogs, articles, videos, and so much more. The better you are able to express your brand, product and services through your online content copy, the easier it will be for your audience to place trust in you and give you a preference over your competitors.
But, writing good content alone does not suffice, does it? You also need to make sure your content is visible to your audience and reaching them at the right places!
So, how do you do that? SEO!
Search engine optimisation, just like online content writing, hasn’t changed much at the core if you:
- create valuable content for your readers
- build backlinks
- and include latent semantic keywords in your content copy
To help you further, we have created a list of four advanced SEO content writing tips that can help you create content to you boost your sales!
1. Start on the right foot & conduct an SEO audit on your website!
It goes without saying, driving more traffic and increasing sales are the biggest concerns digital and content marketers have when it comes to online content. If the website content is being produced consistently and you are still not getting any solid results, you may as well drop it and start from scratch.
But, to be able to do that you first need to understand where you are lacking and why your content is not getting you the desired results. SEO audits are meant for just that! You need to examine your entire website, analyse what piece of content is working and what needs improving. You can build tactics around:
- If all the pages on the website have meta tags and meta description
- Whether all the articles are optimised for SEO keywords
- Do all your images have tags and alt text
- Are all the URLs optimised for search engines
Once you have completed an SEO audit on your website content, you can set new goals for your content writing and work towards tactics to meet those goals.
2. Include more visuals in your content writing
Now, when it's time for you to strategize, carefully consider different types of content that can resonate well with your target audience.
Visual content has become quite popular among marketers in past years, with 45% of B2B marketers considering visual as one of the most important assets in their content marketing strategy. And rightly so, people consume video content like hot cakes! It is easy to understand, demands less time and can be quite fun too.
3. Don’t overlook Amazon product listings for optimised search engine results
If you are an ecommerce company, listing your products on Amazon should be on top of your list. According to reports, nearly 56% of people visit Amazon first while making a purchase online.
So, if you want to be out there and make the best use of this opportunity, create an Amazon listing for your products. However remember, Amazon uses different algorithms as compared to Google. So, don’t forget to optimise for Amazon algorithms with respect to - sales frequency, paid ads and of course, value-added content.
4. Focus on linkless brand mentions to increase your brand & online content credibility
You must have read somewhere, brand reputation builds brand credibility and a credible brand builds good reputation.
Website content linking, whether internal or external, has always been important for SEO, linkless brand mentions have also started surfacing the internet in the past years. Search engines look at unlinked brand mentions to better understand brand intent and further build user sentiments (a.k.a reputation).
You can build your brand reputation by answering questions on public forums like Quora, interact with your consumers on social media and address complaints/feedback.
Creating content is as important as making it visible to your audience. You cannot show inefficiency in either case, because if your content is good but not SEO optimised, it will get lost in the search results and if your content is technically sound but not value-added, no one will read it and still get lost in the search results!
Start with an SEO audit and find areas where you can improve. Prepare a strategy and implement techniques you see fit to push you towards your goals.
What are your biggest challenges while creating SEO content for your website?