In today’s highly competitive content marketing environments, electronic books (popularly called as ebooks) have become one of the best ways to spread awareness about a company’s products and services. What makes ebooks so efficient at doing this is that a company can easily give customers complex information while being easy to read and engaging for the readers. Ebooks are becoming more and more popular among businesses. PricewaterhouseCooper LLpP predicted that ebook sales would grow from $2.31 billion in 2011 to $8.69 billion by 2018. But actual figures have shot past this even this optimistic prediction, with ebook sales amounting to $12.32 billion taking place in 2018.
As a business enterprise, listed below are the five reasons on why you need to include ebooks in your content marketing strategy:
1. Enable sales lead generation
Any customer who is looking to solve a particular problem or issue would prefer to get the solution from an expert in that particular field or subject. This is exactly what an ebook offers to the customer. In the case of an ebook, the company has full control of the content that they put out and customers end up learning about a product or service that they are interested in directly from the company. This increases transparency to the customers and they feel more motivated to purchase the company’s product or service. Ebooks empower prospective customers by providing them with all the product-related information that they need in one place and help them in their purchasing decision. This increases customer satisfaction and the likelihood of the customer returning to the company.
Apart from being easy to prepare and distribute, Ebooks contain a variety of embedded media such as videos, audios and infographics thus making it more visually appealing and engaging for the customers.
2. Provide all product-related information
Customers are faced with a variety of product choices in today’s market. Choosing a product is not easy when the customer does not have the necessary product-related information and knowledge. This is where Ebooks come in handy. Ebooks are typically prepared by content writers and knowledge experts who are well versed in product or technology features. All the common customer-related queries in the subject matter can also be addressed in detail in the E-book to enable the purchasing decision. Including a call-to-action in your E-book will also ensure that the customer prefers your product over your competitor’s product.
3. Help in brand building.
Any person cannot help having a feeling of gratitude towards someone who has helped them. Similarly, when a customer goes through an ebook and feels like they were helped in their decision-making process through it, they will automatically associate your brand with the sense of satisfaction that they feel. This will set your brand apart from others in the customer's mind. Ensure that you use the company motifs, logos, colour schemes and fonts throughout the ebook to ensure that the customer associates the ebook with your brand. Also, ensure that the whole ebook is done in a very professional manner since it is going to reflect on your brand in the customer’s eyes.
4. Cost-effective and saves time
Ebooks are one of the easiest ways to market your content. They promise high yields while costing relatively less to produce. They give the best cost-to-result ratio when compared to other forms of content marketing. The whole process of creating an ebook is much easier and takes a lot less time compared to other forms of print media and the like. A few weeks is all you need to structure it, fill in all the details, review and publish an ebook.
5. Easy to distribute
For content marketing methods to work effectively, your target audience needs to have easy access to online material about your product and brand. With ebooks, you have a range of available media from where your target audience can access. You can allow your website visitors to download your ebook by simply entering their contact information such as a phone number or email address. Ebooks can also be distributed through E-commerce websites like Amazon or other such platforms. You can also promote your ebook on all of your social media handles and provide it for free to those who subscribe to your mailing lists and newsletters.
Ebooks are one of the most efficient ways of marketing your content in the present highly competitive scenario. They cost little in terms of monetary investment, take less time to produce, and can easily be distributed among your target audience. If done properly, ebooks are guaranteed to improve your brand image and subsequently increase sales for your products.
Do you have any more reasons to add to this list? Do let us know.