You probably already know a thing or two about Search Engine Optimisation. There are plenty of sources out there yelling you all about it!
But the SEO industry is the one that is ever-evolving. Where most of the websites, digital specialists and SEO experts keep on trying to fry the bigger fish, little ones go undone. And you can only imagine the hazardous impact it can have on your SEO health.
Sorting out seemingly smaller SEO issues is as important as stitching the big ones together. Here is a list of five common SEO content writing tricks businesses fail to take notice of but can do wonders for their website.
1. Compress and optimize website images for effective SEO
Your website speed, both on the desktop and mobile, defines your relationship with your users. If your website is clunky and takes more than a couple of seconds to load, you are going to see the repercussions sooner than you expect.
While there are numerous factors adding to your website speed, one of the top rankers on the list are large chunky images. Compressing your website images and making them mobile friendly is extremely important for UI and UX these days.
Use Lazy Load to defer loading images (and other non critical resources on the web page) which are not in the user’s view frame. This will not only increase your page speed but will also ensure high quality and fast loading images on the website.
2. Insert clear CTAs in your copywriting
Having clear CTAs as a part of your content writing is a must for SEO. If not, you will keep writing article after article without getting results you had hoped for. Why? Because your objective either wasn’t clear or was completely missing from your website content.
How can you make your CTAs more effective?
- Don’t use generic terms, such as sign up, download, buy. Instead be more creative and make it sound personal, for example - using “let’s start a new project together” as opposed to “sign up”
- Use visual cues and avoid using plain-text CTAs
- Choose your words carefully! Don’t make it seem like a lot of work by using words like “get started” or “start now”. They are known to build pressure on your users and lower their interest level.
- Don’t avoid Long Tail keywords
Long Tail keywords are more longer and specific keywords which are usually associated with a user who is closer to the point-of-purchase. While they may seem counterintuitive at first, but once you learn how to use them in your content writing efficiently, you are certain to reap the rewards.
Many doubt this approach thinking short keywords are plenty and in abundance, but what they forget about is that with convenience comes larger competition and much less ROI.
However, with long tail keywords competition is much lower, you may pull in lesser traffic as well, but since you are engaging with customers who are so close to their point-of purchase your ROI is going to be high.
- Be mindful while link building
Of course, you have read about the importance of link building on your website before. But, are you paying attention to how you are implementing what have learnt already?
Internal links are definitely important for your visitors as well as crawlers to swiftly navigate through different pages of your website and make sense of the content. However, link spamming is not appreciated! For a longer blog (more than 500 words) you should not have more than 5 internal links.
Also pay attention to the external link juice you might be losing. Every once in a while you find a reference of your company on another website. While most of the times it links back to your website, but what if it doesn’t? Don’t shy away from writing back to the source and politely asking them to link to your web page. This will help you bring in more traffic to your website and increase your credibility among your users and Google! Who doesn’t want that?
- Focus on high-quality and well researched content
Lastly, create original value added content for your readers!
This is one of the simplest yet most overlooked points when it comes to creating SEO content. Since everyone is so focussed on getting stronger technically, they often forget about who they are writing for. Focus on creating content that is relevant to your audience and encourages them to take action on your website. In the end, you want to see your sales grow, don’t you?
You already know the best of tricks in the market, but don’t overlook the most obvious ones because they might seem way too easy to affect you initially.
From optimizing images on your website, to using engaging CTAs and writing high-quality website content, everything adds to a smooth experience for your users. Write for your users first and then optimize it for Google!
Do you know of any other tricks like these?