While writing an article, do you start from the introduction or do you directly jump to the conclusion?
Well, we hope you said introduction!
Similar is the case with your business. While you are just starting out, begin your digital marketing from the bottom like everything else in your business so that your base remains strong as you move forward. Especially, if you have a product or service pertinent to your local populous make it noticeable. Be in their sight and show up when they are browsing for similar offerings online.
Local online marketing strictly refers to reaching out to your local audience in the market. So, for example if you search for “content marketing services bangalore” you will get online content writing services specific to the city, such as ours - Text Mercato.
However, while we fixate on how local SEO is important for your business, there are some frequent practices that could be negatively impacting your ranking on search engine result pages (SERPs), such as:
1. Not having a Google My Business account
Running an online business and not having a Google My Business account is a big no-no!
If you are trying to improve your local SEO, it is imperative for you to make a Google My Business page and optimize it. Here’s how you do it:
- Create your business listing by getting started here
- Verify your business account
- Fill out your business details (make sure it is true to what you have provided on your website)
- Link it to your company website
- Upload high quality images of your business (if you want)
Encourage you clients or customers to write you a feedback on the listing and optimize your account.
2. No NAP consistency
If you have managed to get local citations or listings in online directories or being mentioned on other websites, make sure your NAP (name, address and phone number) is consistent on each one of them If you ever find any inconsistent information, don’t hesitate to reach out the relevant website source and ask them to rectify the mistakes.
Your NAP information needs to be uniform across websites for a steady local and organic search listing.
3. Not optimizing keywords for local searches
Using keywords is not important (hold that gasp!), instead integrating keywords in your content that resonate well with your audience and are frequently used by them on search engines is a smart choice.
Avoid keyword stuffing and using all the terms you find on a topic. Narrow it down to your target audience and your geographic location. For example, at Text Mercato, if we want to reach out to our customers in Bangalore who use keywords such as “content agency Bangalore”, we make it a point to include that one and other similar keywords in our website content.
4. Not including local customer reviews
Encourage your customers or clients to provide you valuable feedback online. The most important reviews often end up on your Google Places Profile and show up along with your listing in search results. Local customer/client reviews make you look more credible and help your prospects build confidence in you.
5. Include local search simulations
Localising your brand online for people living in the same location as you is relatively easy. However, since Google removed their local search filter, simulating local results for your audience residing in different locations has become rather tricky.
But, there is a way around many SEO experts swear by:
- Insert “near” parameter in your website URLs by adding “&near=cityname” extension to the URLs after inputting a query.
- Integrate an algorithm to geo target your keywords
- Use “UULE” parameter to spoof your location in a search
While starting a business online, don’t jump too many hoops at once and start from the basics. Focus on getting familiar with your local audience first and work your way up to practicing more advanced SEO techniques.
Perfecting your local search results you will be able to have a clear understanding of your target audience, SEO keywords and analyse how you competitors are faring in the field. Get a hold on how Google My Business works and spend time learning more techniques on how you can improve your local reach and simulate local search results.
If you need SEO content for your website, reach out to us here!