Publishing an ebook in your brand’s name can serve as a lead magnet for your business. However, writing one is not easy and as a first timer, you are bound to make a few mistakes. Let’s take a look at what diminishes the effectiveness of an ebook.
An ebook can serve as a crucial marketing tool in the B2B scenario. It is a great way to attract potential customers.
An ebook is a trusted online resource and is a treasure house of valuable information. It provides greater value and insights as compared to blogs, articles, and most of the other online resources.
A well-written ebook can help attract thousands of leads and this along with other inbound efforts can help in higher conversions and revenues. Making your ebook a success is just not about the writing copy, although that happens to be of the utmost important.
Here are some of the things that you need to avoid to ensure that your ebook does not end in your readers’ virtual trash bin:
1. Bad First Impressions and Lack of Purpose
What is the first thing that your readers will see? Your ebook’s cover and so it is important that it has a good one.
The cover design of your ebook should be such that it inspires people to read it. Remember, the leads are probably going to see the cover of your ebook in the form of a thumbnail image on a webpage. Make sure it is clean and clutter-free. The title of the book should also be able to grab attention.
Unless you have designing skills, consider hiring a professional to design the cover of your book. The cover design should be such that it reinforces what is inside the book.
The title of your book will depend on its content. Do not just write an ebook for the sake of it. Whenever you are writing for the web, you will need to write on a trending topic or a topic that is interesting and offers solutions to problems.
2. Lack of or No Visuals
It is important to back your research and argument with statistics, data and evidence. There is no point of just listing facts and figures. In order to make a point, you will need pie charts, comparative analysis, and graphs.
However, this depends on your ebook’s content. If you are writing a novel, obviously you will not need numbers and stats to prove a point.
On the other hand, your educational and information-laden ebook will be incomplete without proper visuals.
3. Inconsistent Formatting
Formatting is one of the most important aspects of designing an ebook. Viewing and printing the contents of your ebook should be easy for the readers. Ideally, your readers should be able to print your ebook on the standard 8.5” x 11” format. So, make sure you format your electronic book accordingly.
Even a few years back, PDF was the most common ebook format. However, PDF is one format that is not mobile friendly. More and more people are reading ebooks on their smartphones. So, it is important that you publish your ebook is a format that looks good on all screens, and that includes Kindle and Kindle apps.
4. An Ebook that is Too Long
Please ignore this point, if you are planning to write a novel and publish it online.
We are mostly focussing on marketing ebooks and these ebooks are mostly informational and when readers are looking for information, they want it be short, sweet, and crisp.
Your ebook should be able to tell your reader exactly what they are looking for without any fluff.
If you have a lot of ground to cover, split your ebooks up. You can always start with one and end it up with a 4-5 ebook series.
While there is nothing as an ideal length, try and keep your ebook short. However, make sure you go in-depth with the information so that your readers actually get to learn something.
It should not be that your readers are forced to look for information elsewhere after reading your ebook.
Also, make sure you hire an editor. An editor does not only will make your book error-free but will also remove fluff and anything that is not important,
However, for this you will need to hire an editor who is a subject matter expert and have a good understanding of what you are writing and is not just a language editor.
5. Not Marketing your Ebook
One of the most common mistakes that ebook writers make is that they do not market the book.
You are neither Stephen King nor George R.R. Martin that whatever you write will start selling the moment you publish it.
That is why marketing your ebook is important. And you need start marketing way ahead of publishing it. You have to build hype and you can do so by promoting your ebook on social media and sharing it with your friends and colleagues. Also, you will have to publish it in an ebook library that has a large pool of readers.
Have a content marketing strategy in place to ensure that your ebook is marketed well.
Writing an ebook takes time and effort and you should not let your effort go waste. Make sure you avoid these common mistakes and make your ebook a success.
Are you writing an ebook? Share your experience with us!