When do you know you know ‘everything’ about SEO? The answer is probably never!
SEO is fast-paced and changing persistently. To be able to say you know everything about search engine optimisation will not only be foolish but also false. However, you can know just enough about SEO to get desired results and help your business grow online.
So, how do you figure if what you know about SEO is enough?
Chances are, if you are just starting out and new to SEO practices then you will fall behind. This does not mean you can never outrank your competition on SERPs (search engine results page), but you have high standards to meet. And for that, you really need to know what you are doing!
Here are five signs you are falling behind in SEO and could use some extra training!
1. You are segmenting SEO
We have talked about this before, and we will say it again - SEO is an integrated approach! Your SEO, content strategy and social media should all be a part of one single strategy with individual focus on each one of them.
To simplify this further, imagine you put together a content strategy without mentioning SEO anywhere. So, does that mean your website content is not going to be SEO optimised? Well, that’s not what you would want but that is exactly what you will end up with. Without mentioning SEO in your content strategy or vice versa, you cannot optimise your website content or create content that converts.
You need to understand the correlation between SEO, content strategy and even social media to be able to create content that converts.
2. You don’t know how to create a content marketing strategy
Let’s say you understand the technical nitty-gritty of search engine optimisation, but do not have the knowledge or the means to put it into action. How is that any good? Knowing the fundamentals of SEO alone is not enough, you need to be able to device a content strategy and know what type of content should be published on your website months in advance.
3. You don’t know how to find or use keywords in your website content
Keyword research is one of the most important aspects of SEO content writing. Your entire content strategy prominently revolves around how and what type (Head, Mid Tail, or Long Tail) of keywords you use in your website content. The efficiency of the keywords used further decide the efficacy of your content.
You should have the ability to decide the type and the frequency of keywords to be used in a particular content writing copy. And for that you need to first understand where to start, which tools to use and how to put those keywords to good use.
4. Your content is not getting you enough traffic
What is the point of you creating content week after week, let it sit on your website and still not see any results? Content writing alone is not enough for conversions, is it? You should be able to see effective results and meet your goals through the content that you create.
If this sounds anything like you, chances are you understand the importance of posting consistent content on your website, but don’t know how to go about it. You need to get a grip on SEO to be able to create content that converts!
5. You don’t know how to create backlinks for your website content
Backlinks are one of the most important and fastest ways to get your website rank high up on search engine results pages (SERPs).
Even if you know how to do a keyword research and create content that can functionally help you meet your goals and boost your conversions, the lack of a backlink strategy can still negatively impact your overall success.
Being a digital marketer or content marketing expert, learning the technical aspects of SEO is not going to be enough to meet your goals and boost your conversions. You need to know how to apply that knowledge into creating content writing that can attract more and more traffic to your website.
Keyword research, building a content marketing strategy and securing quality backlinks are all responsible for effective online content creation that converts! Notice where you are falling behind in SEO and work on those areas. Learn more about SEO content writing and create content that can help you get qualitative results.
However, if you feel you don’t have the means or the time to do that you should consider hiring a freelance content writer who is experienced in SEO or let a content writing agency do that job for you.
What are your biggest challenges when it comes to SEO content writing?