Did you know, nearly 64% of B2B digital marketing professionals outsource content writing to freelance writers and agencies!
Why do you think that is?
These days, higher number of businesses are reaching out for freelance content writing services than ever before. Whether it is to save time or the lack of an in-house content writing team, outsourcing content services has proved beneficial to businesses on some level or the other.
Here are our top four reasons why you should also consider working with freelance content writers or service agencies and how you can benefit from them.
1. Save time spent on content writing
If you are reading this blog, chances are you already have a business or work for one. Now, whether you are a digital marketer, marketing manager, content marketer or the CEO of the company - what are your ultimate goals? Get more conversions and increase sales to keep your business afloat, right? So, instead of strategizing on what type of content you should write, which keywords you should use, or even how you would ‘use the content’ to contribute to your ultimate goal, why do you want to spend time on curating content when you have the resources to do just that.
It’s a lot easier today to find professional freelance content writers through content writing agencies than ever before. You can also find writers specialized in different types of content - such as, website content, blogs, creative content, ebooks, whitepapers, market reports, to name a few - and understand SEO to the ‘T’.
2. Create fresh content frequently for better results!
You can work with as many freelance content writers as required at once. Sadly, that’s not the case with an in-house team. Where it has its own perks, such as easy communication and similar working hours, an in-house team may also face challenges to create large batches of content due to lack of resources, time constraints, or too many tasks might make it difficult for them to juggle everything at once while delivering quality content.
Freelancers on the other hand can have their fingers on the pulse of your content needs, and maintain a consistent flow of quality content. Professional content writers are also well versed with SEO and keep a close eye on Google’s changing algorithms. That is sure to give you a cutting edge over your competitors.
3. Get high quality creative content
Professional content writers are called professionals for a reason. They know how to write content that would make your readers keep coming back for more. Your audience is not naive and can differentiate between good/bad content.
Professional content writers not only bring their expertise to the table but also look at your product/service from a different perspective which helps your audience connect with your brand better.
4. Hiring a freelance content writer is cost-effective
Businesses (especially new ones) functioning on restrictive budgets work in frugal ways. Spending money on building a team in-house can prove costlier than outsourcing the same requirements from a project to project basis.
You can’t build a team for a project and let it loose once the project is closed. But, you can work with freelance content writers when required. That’s what makes the difference.
Having an in-house team or working with freelance writers does not make a lot of difference as long as your targets are being met. However, if that is not the case and you are not making any headway, going through a freelancer route is not a bad idea!
What are your biggest challenges finding freelance writer/content agencies?