Online content marketing and sharing is the go-to way for any company in today’s extremely competitive world and has been so for the last few years. However, simply choosing the internet as your medium of choice will definitely not guarantee you any success with branching out to new customers and expanding your business.
There are certain factors to be kept in mind when publishing your content online and here we are going to discuss some of the most important ones.
1. Choosing quality over quantity
There is a general perception that the more content you have online, the more reach and attention your brand is going to get. This could not be more wrong, especially when you consider the massive volume of content that every consumer has to go through every day even while just browsing social media. This is why it is important to focus on the quality of the content that you put out over the quantity. There are more chances of a customer availing of your services or purchasing your product if they are exposed to 3 or 4 quality posts from your company every week rather than 10 or more mediocre ones who more or less present the same information in a different way.
2. Focusing on viral marketing
Sure, all of us want our brand’s content to go viral and reach a whole lot of people all around the world. But, completely focusing on getting your content as many views as possible can often have detrimental results on your overall brand image. Possible customers can quickly get tired of the same clickbait titles and repetitive, annoying hashtags.
So, rather than dedicating all your energies on getting that one time hit, put out relevant content at all times. Make sure that the content you put out is relevant to the consumer base that you are hoping to tap into.
3. Focusing on your competitor’s success
Every field has its own share of extremely competitive participants. Some will rise above the ranks with minimal effort, while others with wither away even with tons of hard work put in. What we often see in today's marketplace is that businesses try to ape their more successful competitors continuously. This might work out sometimes, but for the majority of cases, this tends to backfire and result in the business losing its credibility.
So, if you think you are not doing as good as you could or should be, then analyse everything you do and ask yourself what you might be doing wrong. This approach will help you resolve all of your issues in a much more effective way when compared to just copying what your competitors are doing and hoping that it will work out. This will also help you retain an individual identity for yourself in the minds of consumers.
The best way to connect with your customers online is to have an idea how you want to be perceived, and then figuring out what steps you can take to achieve that perception while at the same time making sure you stand out from your competitors.
Do you have any more ideas that you would like to add to this list? Do let us know.