As a brand with an online presence, you’re expected to produce flavorful content to lure your customers to your products and services.
Social media platforms like Facebook, Instagram and Twitter, can drive a lot of traffic your way because of their large user base, keeping them updated with the latest news and trends. But are social networks the best way to reach your customers? It’s easy to think that the days of sharing content through blogs are behind us, especially if you already have lots of followers on social media. But you couldn’t be further from the truth. According to a study, as close to 77% of internet users prefer reading online blogs.
Let us look at some of the benefits of blog writing and why building a blog site is going to be tremendously useful for your brand.
Blog Sites Demand a Higher Attention Span
Social networking sites have a very low threshold of attention - just about 15 seconds. On the other hand, a well-researched blog article that goes in-depth about the subject at hand demands a higher attention span if it is able to build interest.
If you update your blog regularly and are able to provide value to your audience repeatedly, readers will be more than willing to read your content.
A Blog Post Works Wonders for SEO
Websites that feature a blog have a higher chance of getting high ranks on search engines. Search engine rankings play a significant role in defining the quantity as well as the quality of your website traffic. And investing in SEO copywriting for your website will not only help you reach a wider audience, but also improve the overall user experience.
You can keep users engaged and optimise your website’s SEO by using images and videos with descriptive alt tags. Since social signals are included in the ranking algorithm, make sure to also share your blog posts on social media.
Blogs Let You Tell Your Story
With a blog, you create a source of information about your company and the narrative you want to build around it. You decide what stance to take on a subject matter and convey your views to your audience without depending on paid media.
Further, since you control the backend of your website, you don’t run the risk of your content getting flagged or appearing lower on people’s feeds because of an algorithm. On your website’s blog, you have the final say on what content appears and where.
Persuasive Content Writing Converts Readers into Leads
Companies that have blogs boast of 97% more inbound links. Attracting new leads is one of the hardest parts of running a business, and having a blog written by skilled content writers can help turn your visitors into leads. To facilitate discussions, leverage the comments section of your blog to open a dialogue. Building relationships with your readers increase their interest in your brand.
Blogging should not be restricted to talking just about your business - it can talk about related topics that you eventually tie into your products or services. Nobody wants to read long-form content if it is just a glorified advertisement. When used effectively, blogs can help elevate your business to newer heights.
If your business doesn’t have a blog yet, start now! Let us know what your key challenges with blog writing are.